1
Find
We identify creators whose content and audience fit your game.
Connecting games with creators
We help games find their creators.
We work with gaming creators who make long-form videos and whose content and audience are a good fit for your game.
Talk to us about your game
Game-specific creator matching
Direct creator contact
Key distribution & tracking
Our approach
Not every creator is right for every game.
We don't simply send games to a generic list of influencers. We look for creators whose content, interests and audience make sense for a particular game.
The goal isn't to find
any creator.
It's to find the
right creator
for your game.
How it works
From your game to creator videos.
You provide the game and keys. We handle the creator search, direct contact and distribution.
2
Reach out
We contact relevant creators directly and introduce them to the game.
3
Provide the key
Interested creators receive a game key through our distribution process.
4
Play & create
The creator plays the game and decides whether it is right for their channel and audience.
5
Keep going
When a game clicks, one video can turn into a series of videos.
Results
Creator campaigns that drive real results.
Our campaigns have helped indie games reach millions of views through creator-generated content.
Meltopia
64
YouTube videos
2M+
Views
I Need to Fix My Dream Car
40
YouTube videos
1.5M+
Views
Meowgic
8
YouTube videos
800K+
Views
Results shown are examples from previous campaigns.
Transparent distribution
Every creator starts with your game.
You provide a pool of game keys. We distribute them to creators who are interested in the project and keep track of key activation.
Creators receive keys after showing interest in the game.
Key activation can be verified.
You can see which keys were distributed to creators.
Your game
→
Lyra V
→
Creator
→
Video
→
Analytics
Timing matters
Getting ready for launch?
Working with creators can be especially valuable when a game is approaching release or gaining momentum on Steam.
Launching soon
Start building creator awareness before your release.
Wishlists are growing
Turn existing momentum into creator coverage.
Need a push
Reach relevant creators who may not have discovered your game yet.
Our work
Games we've helped reach creators.
A selection of games we've worked with across different genres and audiences.
I Need to Fix My Dream Car
KD csapat · 527K+ subscribers
Result:
126K views
Meltopia
DangerouslyFunny · 2.77M+ subscribers
Result:
116K views
I Need to Fix My Dream Car
ImCade · 1.18M subscribers
Result:
217K views
Meltopia
Real Civil Engineer · 2.88M+ subscribers
Result:
495K views
Meltopia
Drae · 2.62M+ subscribers
Result:
154K views
Meowgic
Mateus Erd · 13.8M+ subscribers
Result:
363K views
Let's find the best-fit creators for your game.
Just send us your game link and a few keys. We'll take it from there.
Talk to us about your game